“Going through the The 1-Page Marketing Plan process was one of the most valuable exercises for my business. I now have clarity and a plan for generating new business.” – Wadea Katrib, Commercial Partnership Consulting“The 1-Page Marketing Plan is a game changer. It gives the small and medium sized business the ability to dominate their market. It’s full of insight, very well structured and easy to follow.” – Dimitri Temkin“It’s often the simple things that are the most powerful. By using Allan’s simple 1-Page Marketing Plan I have dramatically transformed the way we approach our marketing and the results have been amazing.” – Dr Ben Carvosso, The On Button
From the Introduction:
What’s This All About?
If I had to summarize the essence of this book in one sentence it would be, “the fastest path to the money.” I’ve purposely put this as early as humanly possible in the book because I don’t want to waste your time.
I know for a certainty that this opening sentence will be off-putting to a large number of people and frankly I’d much prefer they read someone else’s business book full of ear-tickling clichés like “follow your passion,” “work hard,” “hire the right people,” blah blah blah.
If that’s what you’re after, then search Amazon. There’ll be a gazillion business books there for you on all these airy-fairy concepts and much more, mostly written by professional authors and researchers who’ve never actually built a high-growth business.
This book is blatantly and unashamedly about growing your business fast and reaping the rewards of that kind of success. –This text refers to the hardcover edition.
About the Author
Allan Dib is a serial entrepreneur, rebellious marketer and technology expert. He has started, grown and successfully exited multiple businesses in various industries. His last business was in the hyper-competitive telecommunications industry. It went from startup to four years later being named by Business Review Weekly (BRW) as one of Australia’s fastest growing companies – earning a spot in the coveted BRW Fast 100 list. Allan is passionate about helping businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth. As a highly sought after business coach, consultant and public speaker, he frequently shares his proven strategies and cutting edge tactics with people all over the world. –This text refers to the
hardcover edition.
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